Privacy Policy
National Tramway Museum is a brand name solely owned and operated by The Tramway Museum Society, incorporated in England with liability by guarantee (no. 744229). Registered charity number 313615. ICO number Z6700136.
Contact us: The National Tramway Museum nr Matlock, Derbyshire, DE4 5DP enquiry@tramway.co.uk Telephone: 01773 854 321
What Information We Collect and Why
During your visit to the museum, or when using our website, we may ask you to provide personal information in the following circumstances:
- Buying a ticket on entry and agreeing to Gift Aid
- Making an online booking or purchase
- Submitting an enquiry, question or complaint
- Completing a comment or feedback card
- Booking an event, performance, gift card or Ultimate Tram Driving Experience
- Joining our electronic newsletter
- Receiving first aid or emergency assistance
- Booking a wheelchair or logging a visiting classic vehicle
- Making a group or corporate booking
- Donating an object, archive material or monetary donation
The information we may ask for includes your name, title and address, postcode, telephone number, email address, and payment details where necessary.
What We Do With Your Information
We only use your information for the purpose it was given. It is never used for unrelated purposes and is retained only for the minimum period appropriate to the circumstance, as set out in our Data Retention Policy below.
You can opt out of any or all communications at any time by contacting us at the address above.
How We Use Your Information
Gift Aid To claim Gift Aid with HMRC we require your name, address, postcode and confirmation that you are a UK taxpayer. This information also allows us to reprint your ticket if required.
Enquiries, Questions and Complaints You can contact us without providing personal information. If you require a follow-up response we will ask for your preferred contact details, used solely to respond to your query.
Comment Cards We welcome feedback via paper or digital comment cards. We may ask for your postcode to understand visitor demographics — this is optional. Contact details are only used if you have specifically requested a reply.
First Aid and Emergencies In the event of an incident or emergency we may record personal contact details for insurance or follow-up purposes only. Incidents may be discussed in health and safety meetings with all personal data removed.
Electronic Newsletter Our e-newsletter is sent only to those who have given express permission to receive it. We will never use contact details collected for another purpose (such as Gift Aid) to send you marketing communications.
Bookings and Orders Online ticket purchases, event bookings, gift cards, wheelchair loans, classic vehicle visits, group bookings and shop purchases may require your personal details to complete the transaction. This data is used solely for that purpose. We use a secure payment gateway and do not have access to your full payment card details.
Suppliers and Contractors Contact details for suppliers and contractors are held securely and used solely for the purposes of fulfilling our contractual obligations. They are never shared with third parties.
Donations Donations of physical objects or archive material require basic contact details and a signature on an entry form. Cash donations require no personal information, though Gift Aid forms are available. Cheque and other monetary donations will be acknowledged on request but will not be made public without your express agreement.
Who We Share Your Information With
We do not sell or share your personal data with any third party, with the sole exception of Gift Aid information shared with HMRC as required by law.
How We Keep Your Information Secure
We maintain physical security procedures and technical IT measures to protect personal data from unauthorised access, improper use or disclosure, and unauthorised modification. All employees and volunteers with access to personal data are legally obliged to treat it as confidential.
Your Rights
You have the right to request a copy of any personal data we hold about you. To make a Subject Access Request, please write to:
The Hon. Secretary (Data Protection) The National Tramway Museum nr Matlock, Derbyshire, DE4 5DP
Cookies
Like most websites, our website uses cookies — small files stored on your device that help the site recognise you on return visits. Cookies collect statistical browsing data and do not identify you personally. You can disable cookies at any time through your browser settings.
Links to Other Websites
Our website may contain links to third-party websites. This privacy policy applies only to our website. We are not responsible for the privacy practices of any external sites and encourage you to read their policies before providing personal information.
Under 16s
If you are aged 16 or under, please ensure you have a parent or guardian’s permission before providing any personal information on our website.
Changes to This Policy
We review this privacy policy regularly and may update it from time to time. Please check back periodically for any changes.
Data Retention Policy
We retain personal information only for the minimum period necessary:
| Data Type | Retention Period |
|---|---|
| Gift Aid records | 7 years (HMRC requirement) |
| Enquiries and questions | Deleted once resolved |
| Complaint records | 1 year from resolution |
| Comment cards | Destroyed end of season; survey data retained without personal details |
| First aid and incident records | 4 years |
| Newsletter subscriptions | Until unsubscribe is requested |
| Bookings and shop orders | 1 year |
| Wheelchair bookings | 4 years |
| Classic car bookings | 3 years |
| Contractor invoices and payments | 7 years (accounting requirement) |
| Object and archive donations | Donor name and address retained indefinitely; other details with permission only |
| Monetary donations | 6 years from end of financial year |
| Gift Aid on donations | 7 years |
| Legacy and bequest records | 6 years after estate is wound up |
This privacy policy was last reviewed March 2026.